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Apple has long been praised for its innovation and design. But it’s also been criticised for what some call a ‘monopolistic’ approach.
What People see of Apple
On one side, you’ve got Apple, a tech titan and a pioneer company, who’s fortunes were made mainstream when they introduced the iPhone and then there’s the other side, you’ve got the other Apple, the bad company that just wants to keep users locked in.
I think that everyone, whichever side of the so called walled garden they sit at, has an opinion about this. Let’s break down the pros and cons and look at how these developments could shape the future of tech.
For me, on the plus side, Apple’s ecosystem offers a seamless user experience. If you’ve got an iPhone, an iPad, a Mac, in fact, any combination of Apple products, they all work together beautifully, devices sync with each other at an instant, and that’s what makes my workflow perfect.
It’s the same sort of integration and usability that I’d expect as a minimum if I were using similar ecosystems from Samsung or Google, and it’s this integration that is a big win for user convenience and brand loyalty. I like to think that Apple’s approach and their strategy has led to high-quality, innovative products that have consistently set industry standards.