The Hidden Journey: The Truth About Being a Creator (it’s lonely)

Did you know that over 90% of creators on YouTube never break a thousand subscribers? Yet, every day, millions of people still hit ‘upload,’ chasing dreams they’ve only seen through the highlight reels of their favourite creators.

But behind the scenes of every viral video and milestone celebration, there’s a side of creation few talk about. The late nights, the self-doubt, the relentless grind. It’s a journey that many are not ready for, a journey that can often feel… lonely.

There are so many out there, who have a dream, to be like their favourite creator, to reach millions of people, to make content that’s loved and shared. They see the success, the fame, the money. But what they don’t see is the mountain of hard work and sacrifice it took to get there.

The creators you admire didn’t get here overnight. For every video that racks up views, there were dozens that barely got noticed. For every skill they seem to ‘effortlessly’ master, there were countless hours of trial and error. The road to success isn’t paved with glamour; it can be a grind.

One of the hardest parts of this journey? Is the solitary nature. Many creators start alone. We become our own director, editor, writer, promoter. For all the collaboration we see, the initial steps are often…