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Imagine this scenario: Samsung, the one of the world’s largest smartphone manufacturers, what if they decided to create their own operating system and ditch Android altogether? Would it be a good move for them to have full control of both hardware and software, just like Apple does with its products? What would it be called?
Android dominant’s the global mobile operating market with Apple’s iOS, coming second. Samsung is also one of the leading smartphone manufacturers globally, coming second only to Apple, in a very close battle for the top spot. However, in some regions, such as Europe, Apple’s lead is a bit bigger while in North America, Apple has a considerable higher market share than Samsung, but that could be put down to the fact the while in other global areas, such as Europe, there are other mobile manufacturers competing for market share, while in North America, that other competition market share has been swallowed up mainly by Apple.
Samsung uses Android as the base operating system for its smartphones, but it also adds its own customisations and features on top of the base Android with their own One UI, which features things like, Samsung Pay, Bixby, and Knox.
While Samsung also develops some of its own apps, such as Samsung Internet, Samsung Music, and Samsung Health, it still relies on…
